Notice Regarding Discontinuation of the Play AR Service for S-FIRE Products

Thank you for your continued support of Good Smile Company products.

This is to inform you that it has been announced that service for the AR app "Play AR" will be discontinued by the manufacturer.

End of Service Schedule
■ 29 January 2027 (Fri)
The app will no longer be available for download on the App Store and Google Play.

■ 26 February 2027 (Fri)
Service will be discontinued.

*AR content will continue to be available until service discontinuation with the exception for content with previously announced limited time availability.
*Schedule and contents are subject to change.

Affected Products
S-FIRE Products distributed by Good Smile Company (Play AR App Compatible Figures)

• Kaiju No. 8 Figure Kikoru Shinomiya
• Kaiju No. 8 Figure Kaiju No. 8
• Kaiju No. 8 Figure Mina Ashiro
• Kaiju No. 8 Figure Soshiro Hoshina
• "Demon Slayer: Kimetsu no Yaiba" Super Situation Figure Muzan Kibutsuji "Geiko" Form Ver.
• Sonic the Hedgehog Super Situation Figure Sonic Adventure 2
• MY HERO ACADEMIA Super Situation Figure Izuku Midoriya & Eri
• MY HERO ACADEMIA Super Situation Figure Izuku Midoriya vs. Muscular
• MY HERO ACADEMIA Figure Himiko Toga
• MY HERO ACADEMIA Figure All Might
• JUJUTSU KAISEN Figure Satoru Gojo
• JUJUTSU KAISEN Figure Megumi Fushiguro
• JUJUTSU KAISEN Figure Nobara Kugisaki
• JUJUTSU KAISEN Figure Yuji Itadori

We apologize for any inconvenience caused and hope for your understanding in this matter.